Our only products

are Messages of Hope.

These fall into four types of operations:

• Raw-mode, nebulous Messages of Hope which fit the criteria I've adapted to define a true Message of Hope. To define these in the easier to grasp sense of what they are not, messages fitting these criteria are not religious in nature, are not "should do" or "shouldn't do" messages, are not about not doing something or stopping something, and will not leave a person feeling guilty if they did not fulfill the expectations implied by the message. Most messages fit these negative molds. Ours are tailored to be entirely empowering and nothing else. Hope is treated as a present-time complex of thoughts, ideals and emotions. Having hope can lead to allowing one to have dreams, which can lead to having aspirations (which also exist in the present, unlike goals which exist in the future), and having aspirations can lead to taking action. So, Hope to Dreams to Aspirations to Taking Action is the ultimate emerging result of our bona-fide Messages of Hope.

• The second of our operations is to take messages already being employed by existing organizations and work them to be more effective and compelling by re-forming them to fit the criteria defined on the criteria page. Most organizations employ imagery of what they do not want (what they wish to eliminate) rather than imagery of what they do want (what results they desire to create.) This is poor practice, as although it follows models employed by advertising concerns, the people who give donations do not do so motivated by fear (the negative imagery approach) as enthusiastically as they do by being inspired and motivated by hope. I truly believe that what the subconscious is given to visualize is what it will ultimately create into being reality. So, do not show me an image of a battered and bruised female, no matter how well intentioned, in order to "put and end to the violence!" I firmly believe that creates what it intends to eliminate. Show me an image of a healthy, happy female together with her very warm and loving and caring family members - even touching each other in a loving caress, and communicate the image of the result desired. That will work both towards the ultimate success of the organization in its purpose, and also in its ability to attract larger donations. I rest my case.

• The third of our operations is to take hold of our client's hands and show them how they can make the most of their printed materials, saving them hugely in costs and effectiveness (this connected with the fourth operation below of distribution.) Non profits spend ridiculous amounts of money on printing - hiring designers who mindlessly spec Pantone spot colors and tints (especially for logos!!) along with 4-color process photography printing on expensive papers. Not knowing any better, these under-staffed organizations are led to squander their printing budgets on fiscally overblown and ineffective campaigns having much less impact than could be possible. These organizations need the ability to hire a temporary "team" of knowledgeable, design and impact sensitive people who can save them so much money that even after we collect our fee, we have saved them a bundle and made them much a more effective organization in every area where their printing dollars need to be focused.

• The fourth of our operations is to similarly lend them use of a temporary "team" (us) who can research the best distribution channels and targeted campaigns, so they are not merely shooting ala shotgun their expensive media in every direction regardless of efficiency.

• These organizations get use of a highly motivated, skilled and talented creative team focused upon the success of the non-profit's efforts - a kind of super-consulting firm, actually saving them money (even after paying us!) while making them more effective in both their purpose and their monetary budgeting for campaigns. These teams will understand the concepts of targeting mavens and connectors, who will spread the effectiveness of the campaign by generating a word-of-mouth awareness of the non-profit organization's efforts even before the fund-raising or other outreach begins; these teams will understand the power of the web as driven today by search engines, rather than the old technique of using "home pages" acting as catalog or brochure styled portals; these teams will understand using effective 360-degree campaigns and print-media-web connectivity; and the concepts behind inter-organizational 'touch' campaigns - campaigns involving other non profits, connecting and communicating their highest ideals and aspirations together by encouraging the public's association with each other.

These four prongs work together very closely, producing Messages of Hope which can empower the organizations which hire us, as well as empower the people whom these organizations aim to serve. The level of teamwork, of shared spiritual commitment towards service to humanity, of everyone having equal standing within the organization, of constant encouragement towards invention and innovation, and built-in help in building teams to support individual's project ideas will set this company apart from all others.